Agile-ADapT®-The Model

What makes Agile-ADapT® meaningful, sustainable, and worth pursuing? Organizations succeed in a changing world when they stay true to their purpose, focus on what matters to their customers, as well as intentionally and continually evolve. To enable that, Agile-ADapT embeds purposeful innovation and continuous transformation into how organizations think, decide, and operate—simplifying what they do, and getting what they intended to do, done. Agile-ADapT is a principle-based model that connects strategy, innovation, and delivery into a clear and easy to understand way of doing business, with customers at the centre of everything they do. Three Phases: Incremental & Iterative

Phase 3: EXPAND – And Execute Your Reach
Refine business models, develop scalable solutions, and deliver results through continuous improvement and feedback loops.

Core Principles of Phase 3

REFINE – Your Business Model to Keep Pace With Evolving Needs and Trends

DEVELOP – Solutions That Can Scale Effectively To Stay Responsive

DELIVER – And Commit to Improve Continually

Phase 2: EXPLORE – And Innovate
Generate and test ideas through short sprints. Learn fast, validate what works, and evolve solutions based on real customer needs.

Core Principles of Phase 2

ENABLE – An Environment For Creativity and Innovation to Succeed

INNOVATE! – Make It a Strategy and Part of Everyone’s Work

VALIDATE – Your Innovation to Forward a Viable Design

Phase 1: EXTRACT– Your Digital Strategy
Set direction by reconnecting to purpose, aligning with customer value, and deciding where to focus resources.

Core Principles of Phase 1

CLARIFY – Your Purpose and Objectives to Inspire Direction and Focus

ALIGN – Customer Value With Your Purpose to Drive Meaningful Innovation

PRIORITIZE – Resources to Fund High-Impact Opportunities as They Arise

Why Innovation? Because the only way to stay relevant is to continually solve the real problems customers face on a day-to-day basis. Innovation enables organizations to uncover real customer needs, find practical solutions to fulfill those needs and create value for customers. This is the only way that any organization can lead in today’s economy. To make this actionable, Agile-ADapT® introduces two powerful vehicles: its own Innovation Types, which help organizations focus their efforts strategically, and the Innovation Sprint Framework, a repeatable process to turn insights into impactful products and services. What’s more – to do so faster and better than the competition. Together, they help transform innovation from scattered effort into a disciplined, value-generating practice.

The Agile-ADapT® Innovation Types evolved from and built on decades of insights from innovators like Everett Rogers, Geoffrey Moore and Clayton M.Christensen. The framework introduces 5 Innovation Types, each addressing specific opportunities for innovation and growth; together they build a framework for organizations to align, prioritize and deliver what matters most to customers.

The Agile-ADapT® Innovation Sprint Framework helps teams rapidly, identify customer needs and then explore, test and validate ideas on how to solve the fundamental needs of customers. Its essence lies in combining structured creativity with rapid learning—turning insights into actionable solutions through short, iterative cycles that reduce risk, build clarity, and accelerate value creation. By making the Innovation Sprint an integral element within the model’s transition, innovation teams focus on what has strategically been prioritized and awaits, after validation, to be immediately transitioned to the EXPAND phase, all the way through to commercial release. The Innovation Sprint is the beating heart of the organization‘s business transformation. Making innovation everyone’s work, this framework helps everyone innovate in every imaginable circumstance or context – whether it’s improving what we do and how we do something, or creating the next iPhone that would change the world forever.

The Transition Canvas (based on the business model canvas) helps organizational leaders to understand what business model is needed to successfully introduce the next radical idea AND also how the introduction of a new idea will impact on the current operating model. The best idea can fail if the organization’s business model doesn’t maximize its chances of success. Sometimes great ideas fail in the market because the organization did not understand what they needed to do to make it succeed in the market! Ever wondered why so many companies who invented stuff never became market leaders – here is your answer!

Agile-ADapT®-The Model

From Purpose to Product Delivery

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