Adapt is the culmination of my nearly forty years of industry experience as an IT executive, trainer, coach and consultant, helping organizations leverage technology to improve.

I spent the last ten years focusing on how organizations must transform themselves to survive and thrive in a digital age.

The start of the journey was initially technology-focused, but ADapT quickly evolved to include an organizational and strategic view, a focus on the customer, how the organization serves customer needs, and how the organization can turn ideas into winning products and services that target specific customer needs effectively and profitably.

The ideas behind ADapT are based on contemporary management literature; Lean and Agile thinking take center stage.

Concepts from design thinking, jobs-to-be done, business model design, product design, marketing and problem-solving techniques are also evident throughout ADapT.

A multinational team of talented experts with diverse skills started contributing, critiquing and testing ADapT concepts and ideas.


“It is no use doing your best. You must first know what to do and how to do it, and then do your best!” William Edwards Deming

The ADapT Team (2017-2023)

Here is the talented team who contributed to making ADapT a simple, practical, and easily actionable transformation approach that yields quick results to its users!

Here are the contributors to ADapT over the last 7 years, are: 

  • Johann Botha, South Africa
  • Claire Agutter, United Kingdom
  • Melanie Askeland, South Africa
  • David Barrow, United Kingdom
  • Mark Biebuyck, United Kingdom
  • Peter Brooks, United Kingdom
  • David Cannon, United States of America
  • Richard de Kock, United Kingdom
  • Ivo de Wit, Netherlands
  • Allen Dixon, United States of America
  • Mark Jan Drenth, Netherlands
  • Stephanus Engelbrecht, United Arab Emirates
  • Jace Finman, United States of America
  • Nikola Gaydarov, Bulgaria
  • Simon Kent, United Kingdom
  • Maria Kostelac, Netherlands
  • Kamales Lardi, Switzerland
  • Krikor Maroukian, Greece
  • Marc McRay, South Africa
  • Simone Jo Moore, France
  • Juergen Mueller, Belgium
  • Kinda Nejem, France
  • Stephane Reinink, China
  • Roger Purdie, Australia
  • Kamel Abou Saleh, Turkey
  • Etienne Shardlow, South Africa
  • Doug Tedder, United States of America
  • Dolf van der Haven, Netherlands
  • Suzanne Van Hove, United States of America
  • Derek Venter, South Africa
  • Sun Zhenpeng, Netherlands

Thank you for your invaluable contribution!

About AdapT

We use a simple 9-step process to help organizations EXTRACT the organization’s (digital) strategy, EXPLORE what offerings are possible and commercially viable, and EXPAND organizational horizons rapidly by unlocking customer value at scale.



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